One of the biggest questions small and mid-sized businesses ask is: Can I afford digital marketing? The truth is, it doesn’t have to break the bank — but you do need to plan wisely.

Breakdown:

• DIY vs Agency
  DIY (using Canva, Mailchimp, etc.) costs less upfront but takes time. Agencies bring expertise, speed, and scale.
  
• Estimated Monthly Budgets:
  • Basic: RM500–RM1,000/month (boosted posts, email campaigns)
  • Mid-level: RM2,000–RM5,000/month (ads, social, basic SEO)
  • Full Strategy: RM5,000–RM15,000/month (branding, funnels, ads, automation)
    
• Key Cost Areas:
  • Content creation
  • Ads budget (Meta, Google, etc.)
  • Tools/subscriptions (e.g., scheduling, CRM)

Conclusion:

Start small, measure results, and scale up. A good digital strategy will pay for itself over time.